Understand your eBay UK selling costs
The estimate includes the selected category’s final value fee, a per-order charge, the regulatory operating fee and optional promotion or account adjustments. Your postage income is part of the sale total; your delivery cost is a separate expense.
Why do I need to enter postage twice?
Postage charged to the buyer increases your revenue and usually the fee base. The amount you pay to deliver the parcel reduces profit. They can be different amounts, even when you advertise free delivery.
Does this cover private sellers?
This tool uses UK business-seller fees. Private sellers have a different fee structure. Do not use business-category percentages for a private-seller account.
What is the per-order charge?
The standard charge is 30p on order totals up to £10 and 40p above £10, excluding fee VAT. Qualifying low-value listings can use 10p. This tool models one item per order; multiple-item orders need the fixed fee allocated once.
What about category exceptions?
Choose a listed subcategory when one applies. Categories with price thresholds apply the higher rate only to the relevant portion of the sale total. If your account uses a negotiated or promotional rate, use the confirmed rate controls.
Does the promotion rate apply to every sale?
The rate input models a Promoted Listings General fee on a sale for which that fee is actually charged. Click-based and upfront advertising costs should be allocated through Extra costs.
Are eBay fees VAT-inclusive?
The published business fee schedule is VAT-exclusive. This calculator shows fee VAT separately. If you can fully recover it under normal VAT accounting, it is excluded from effective profit costs.
eBay business fee schedule · HMRC VAT. Reviewed 14 October 2026. Your account statement remains the final reference.
Read how postage changes eBay profit and compare margin with ROI.